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Running A Small Business Inc: Are You Standing Out?

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Explode On The Scene: How To Win Traffic And Influence Readers

You are reading the first post for the new blog THE FIRE FINDER! Thanks for coming. I decided to write this post about breaking out of the pack and exploding on the scene. I want you to feel like you got the royal treatment with this post. I want you to leave feeling full of information. Here are the things we will be going over:

  • What it means to, “Go Over-The-Top”
  • The psychology behind website and blog traffic
  • How to use “appreciation” to get mass amounts of views
  • Lists of physical actions you can take to get more people to your site
  • Bio’s of top bloggers that use “appreciation” as a technique and an explanation for each one
  • How you can use social media to drive traffic to your blog or website without having a prior community
  • Call to action

I want to thank you for coming to The Fire Finder and please enjoy our first article!

- Anthony/TheFireStarter

Over at thinktraffic.net, Corbett Barr recently featured an article written by Peep Laja from ConversionXL.com. What is interesting about this article is it talks about getting 50,000 views on a brand new blog launch in the first month. The reason I bring this up is because at The Fire Finder, we are all about going Over-The-Top on blogging.

And this is definitely OVER-THE-TOP!

Can you imagine having that much traffic in your first month? In a nut shell, it is all about delivering the most possible content and information to your readers as humanly possible in one post. Corbett Barr calls it “Epic Shit“. I love that post. Corbett really does a great job about writing posts that truly blow his audiences away. Then, letting social channels take the information and run with it. Person after person re-tweeting and passing it along to more people until it goes viral.

I bring it up because in this post we are going to discuss how to explode on the scene by winning traffic from the multitudes of searching souls out there in internet land.

  1. Grab as many readers as possible
  2. Do it as fast as possible
  3. Make all of them happy and anxious to return

I believe that if you are going to blog and be on the internet with tons of other people, why settle for second best? Let’s not leave anything in the bag, go for the gold. Winning traffic IS THE GOLD to put a finer word on it. As we discuss this further, remember 3 things:

  • Traffic equals people – Even though we look at numbers on a screen, those numbers are people and should be treated as such. That means go the extra mile for your people. If you do, they will give it back 10 times over.
  • People Want To Feel Important – Above all else, people want to feel important. To quote Dale Carnegie, “If a man or woman can make people feel important, they will hold the world in their hand.”
  • Go Over-The-Top – At every chance you get, go over the top for your readers. Nothing is worth doing if you don’t do it with some flare. If you go over-the-top, you will make people feel extremely important.

I know when I first started blogging, I had no idea what to do. It would have been nice to have a blueprint for blogging, as Robert Dempsey puts it. Something that gives you a step by step approach. Robert does a really nice job in that article and really gives a lot of information away.

But I didn’t have that. So I had to learn a lot from trial and error and the help of some great blogs which I will talk about later. The key to all this and what I am driving at, is in order to get more traffic than you ever dreamed of, I mean really kill it, you need to do something that not a lot of other people are doing.

You need to go Over-The-Top. If I have beat that saying over your head enough I am sorry, but it is super important that you get it. So let’s get to bones, shall we?

Goals

Let’s define some goals that you may have as a blogger.

*  Deliver your ideas, experiences, and thoughts to people online

*  Make the internet a better place, as Pat Flynn always says.

*  Have fun

*  Make money (This is a nice blog by Sunil. I have been following it for awhile)

*  Get loads of traffic to your blog

*  Meet new people and make lasting relationships

All of these things or maybe just some of them are goals by many bloggers all over the world. They are the backbone to why we do what we do. Whether we want to sell something online or convey a simple message, we want to get people to come to our blog.

If you look above again, you will see that all of those things that we want to do, takes people to accomplish. We have to find a way to influence people to come to our blog.

There are so many mechanical ways to get traffic to your blog. But the real challenge is getting those people to REALLY come to your blog. How can you make them want to devour your information? Why should they?

How To Influence People

The key to all traffic online, I mean everywhere, falls under one single umbrella; a simple desire to be awesome as Santu Mahapatra puts it. That desire to be special may be social gratification, money, sex, etc. But everyone wants to fulfill some desire to feel unique.

This is important because since we know that all people want to feel unique (If you don’t believe me, just ask yourself what you want the most, and then ask yourself would you still want it if all the people in the world, including your loved ones, were suddenly gone? You will get your answer.) all we have to do to get those people to our blogs is satisfy that desire.

I know the picture is a little funny, but it speaks the truth. All those people are running towards being special. If they are searching for it, let’s give it to them. Since we are aware of where all the traffic is heading, we can make the adjustments to really explode our traffic numbers.

Here is a list of things that you can do to make people want to come to your blog.

Over-The-Top Impression #1: Give Appreciation

  • Social media is a great place to get started with this. If you are on twitter (Nice article by Christina Ansbjerg on using twitter and growing followers) and Facebook, simply find people you don’t know, read up on what they are doing, and give them some positive feedback. It really takes very little time but you will find that your twitter followers will jump and your Facebook friends will grow by leaps and bounds. All these people want is to feel special.

  • Post your praises on their blogs under the comment sections. Send them an email thanking them for their hard work. It will set you apart from all the rest. That person will want to come see you and recommend you to his or her readers. Check this short and nice compliment by Sergio Felix at Marketing With Sergio. This makes makes me want to check this guy out.

  • Give praises away in your blog posts. There is nothing that people like more than getting free compliments. If they see it in your blog posts. There is a story about a newspaper who was really falling behind on sales so they came up with the idea to start mentioning peoples names from the community in the paper. There sales tripled. Everyone was buying the paper to see their name or someones name they knew in the publication.

Giving praises away in your blog posts or simply mentioning someones name is one of the easiest and most effective ways to get people to come to your blog and and tell all their friends about it come. It should be at the top of your list when you are writing.

Feature Writers and Blogs

I want to give you four blogs that I really believe go Over-The-Top when it comes to content, delivery, and a people first mentality.

Pat Flynn is the owner and author of Smart Passive Income. I have been following him for about a year now and he impresses me at every turn. Here are some of the things that Pat really does well. Most blogs have a ton of information and not a lot of directions on how to use it.

I know that when I go to websites for the first time, I am usually overwhelmed. Something that Pat does really well is lead people exactly where he wants them to go from the beginning. Here is the link to his beginning page. It really is thoughtful of him to make sure that people finding him for the first time know exactly where to go. It is considerate and it is smart. He not only helps people know where to start, he controls what they see first.

Corbett Barr is the author of Think Traffic. Think Traffic is all about helping people with getting traffic    to their blog. He really goes the extra mile in all his posts.

Corbett does a really good job going Over-The-Top with his long posts full of links. His blog posts are really something special.  Out of all the blogs that I have read, I really enjoy reading his the most.He really try’s to help his readers by showing them everything about writing, all the way down to article structure and how to form the articles so people can optimize their information. Another thing he does well is feature a lot of different people who are being successful. He takes praising people and their accomplishments to a new level.

Tim Ferris is the author of the Four Hour Work Week. Tim has come up with some really amazing information for people who are really interested in moving their online and offline lives to the next level. What I like about Tim is that he has dedicated his whole blog to helping people work less and earn more.

Everything he writes about is geared around a Four Hour Work Week! You may say, “That is what he should be doing, nothing special there.” I think he is amazing because most blogs say one thing and do something else. He actually delivers.

Adam Baker is the author of Man vs Debt. I have been following this website for awhile and you will be hard pressed to find a better writer and overall blogger. He really is special.

Adam’s blog is about overcoming personal debt. He writes about his experiences and how they can help you overcome your problems. What he does that is Over-The-Top is he discloses all of his personal information. All his finances, purchases, money uses, all go on his blog. Through that, he holds himself accountable and really makes a difference.

I am reluctant to write about financial blogs because I used to be involved in writing for financial websites. But he is truly worth it. If you get a chance, check out his Everything We Own page and you will understand what I mean by full disclosure.

Let’s Put It All Together

Now we have an idea of what it means to go Over-The-Top and who is doing it. These people get mass amounts of traffic. The traffic comes because they are overly appreciative to their readers by giving making them feel special, which in turn gives them repeat traffic.

Here is a list of some things you can do to be appreciative:

Make sure people have access to your contact information at all times.

Have an about page, detailing what your blog is about. Make sure you have a way to sign up for your email on that page.

On your comment section, make sure you reply to EVERY comment with useful feedback.

Have a way for people to find you on Facebook and Twitter

Try to give something away each month; Contests, Features, Unique Content all work well.

Disclose something real. If you are not real with your readers, they will not be able to identify with you.

Give away lots of links and resources for free.

Find out who your readers are and go to their sites. Leave comments and feedback.

Let your readers feel apart of your blog; i.e. best commenter’s and add them to a blog post with a link back to their site.

All of these things will make your readers feel as though they are important by giving them information, but more importantly, giving them access to you and all the things you are about online.

To your readers, they want to be apart of your blog and what it represents. Your blog should represent a community and it should say “We want you to be apart of it”.

What Now

I hope you enjoyed this article. I would like to ask your help. In order to make this launch successful, we need to get the word out about the blog and what we are doing here.

If you liked the information, would you please tweet this and share with as many friends as possible and like us on Facebook? Also, please leave your comments below. Your feedback is everything here. I look forward to meeting you all.

- Anthony/Running A Small Business Online

Category: blogging

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